Andy Killworth
Digital Growth Strategist
● Father of three.
● Plant-based ultra-marathon runner.
● Mental health & neurodiversity advocate.
Digital Growth Strategy – What I Do
- 14 years of SEO and digital marketing
- In-house, agency, freelance
- Led teams, done the doing
- I’ve seen how search works from every seat.
I think about digital growth holistically: SEO, GEO, tracking, and analytics as one connected system, not four separate specialities. I carefully use AI tools and automation to super-charge my skills and workflows.
SEO & AI Visibility
Visibility across search engines and AI: from technical foundations to content that ranks and gets cited.
SEO & AI SEO Strategy
Competitor Intelligence
Backlink Strategy
Site Migrations
Analytics
The right data, set up properly, so you can make decisions with confidence instead of guesswork.
GA4 Setup & Configuration
Google Tag Manager
Data Studio
Analytics Audits
AI & Automation
Smarter workflows and AI-first thinking, so you spend less time on the repetitive stuff and more on what moves the needle.
Process Automation
AI-Powered Data Pipelines
AI-First Analysis
Automate The Boring Stuff
Companies I’ve Worked With
The Formula I Actually Believe In
I’ve been doing this since 2012 and I can tell you this: SEO success isn’t a long list of disconnected tactics. It comes down to three things:
And that sits on two non-negotiables: technical foundations and external authority.
Everything else is detail underneath this.
Beyond The Work
Aside from my amazing family and a job I love, there are two other things I’m heavily passionate about:
Running long distances – for the fun of it (although it doesn’t always feel fun!). I’ve run ultra marathon distance over 30 times now and that includes three 100 mile finishes.
Mental health and neurodiversity. As someone with bipolar and ADHD I am super open about this and I encourage openness in the workplace and beyond.
My Ultra Running Journey
Find out more about how I started running as a bucket-list goal—and went on to finish multiple 100 milers.
My Mental Health Journey
I’ve suffered from depression and bipolar for nearly all my life. Find out how I’ve navigated this and why I talk about it.
What I’ve Been Working On
From global brands to growing businesses — here’s a look at some of the work I’ve been doing (and loving!) lately:
SEO · CRO · UX
Audit, strategy and hands-on work for a US-based non-profit.
Optimizing donation flows, improving key content.
SEO · GTM · CRO
Ongoing work for a UK publisher.
Optimizing registration and membership funnel, custom tagging.
Consent
Usercentrics & OneTrust setup and configuration for multiple clients.
Ensuring compliance across multiple countries.
AI Visibility · GEO
AI search visibility audit for a well-known coffee chain.
Checking brand perception, accuracy and content gaps.
Kind Words From Clients
“Andy is the SEO expert you’ve been looking for. His research and recommendations are always spot on and backed by the latest understanding of the industry”
“Andy is a pro – total pleasure to work with
“Andy completed the task diligently and on time, with great communication and time management. We appreciated his SEO expertise for long-term success, which went far beyond a checklist of technical issues and things to fix. Thank you so much, Andy!”
FAQs
I’ve been in SEO professionally for 14 years, but I was doing SEO and making my own sites as a hobby since 1999.
I’ve worked with all kinds of clients, big and small. These range from big brands like Meta, Starbucks, Hilton and Crunchbase, to publishers, B2Bs and start-ups. I have 12 years of experience in the insanely competitive iGaming affiliate niche.
Getting huge success for the iGaming affiliate company I worked with – tons of high-value keywords in the top 3 across multiple regions for terms like ‘online casino’ and ‘online gambling.’
I use Screaming Frog, Sitebulb, Ahefs and Claude as my go-tos. For data it’s GSC, GA4, GTM and Looker/Data Studio.
I work full time for Fueled, a digital agency. Outside of this I occasionally do freelance or consultancy work. As I don’t have much spare time, this tends to be on an ad-hoc or short-term basis.
